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The Shifting Landscape of Entertainment Merchandising: Netflix, Mattel, Hasbro, and Disney's Decline
The entertainment industry is experiencing a seismic shift that could mark the beginning of a long-term trend favoring new players over traditional giants. Recent developments reveal Netflix’s unprecedented success with its original content, notably the massive hit K-pop Demon Hunters. Meanwhile, Disney, historically the dominant force in youth and pop culture merchandise, appears to be faltering in the face of these new competitors.