Part 3/10:
The collaboration signifies Netflix’s confidence in the franchise’s potential for long-term merch sales, with products expected to hit shelves in spring 2026. In the lead-up to the holiday season, limited merchandise—including special dolls—will be available, hinting at early strategic moves to maximize immediate revenue.
The Scope of Merchandising: From Dolls to Card Games
Mattel is expected to develop a range of K-pop Demon Hunters-themed products across categories like dolls, action figures, clothing, and collectibles. Known for high-profile properties like Disney Princess and Barbie, Mattel’s expertise makes it well-positioned to capitalize on the franchise's female demographic, especially with pre-orders opening in November for Huntress fashion dolls.