Part 8/10:
A Paradigm Shift in Industry Power Dynamics
The implications of these developments are profound. The fact that Mattel and Hasbro, fierce competitors, are co-licensing and collaborating on a single property suggests a seismic shift in how IPs are managed and monetized. With K-pop Demon Hunters surpassing expectations, the message is clear: new entertainment brands can rapidly become dominant, especially when backed by strong streaming audiences and innovative merchandising strategies.
This shift also signals a potential decline in Disney's long-held power to dominate youth markets through merchandise. As Disney’s influence diminishes, the industry may see a more fragmented but dynamic landscape, with a more diverse array of properties and licensing models.