Part 9/10:
Conclusion: The Future Is Uncertain but Exciting
In summary, Netflix’s strategic partnership with Mattel and Hasbro for K-pop Demon Hunters exemplifies a new era—one where traditional industry boundaries are being broken, and the power of streaming content translates directly into a merchandising revolution. Disney’s current struggles highlight the risks of complacency and internalism, emphasizing the need to innovate and adapt.
As the industry continues to evolve, creators, investors, and fans must watch carefully. For now, it’s clear that entertainment merchandising is no longer just about content; it’s a complex, competitive battlefield where the winners will be those who can think beyond traditional boundaries and embrace the new, integrated approach to media and merchandise.