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Despite these losses, Disney continued to pursue new Star Wars projects, with reports of yet another Ben Solo movie circulating. The failed logic seems to be that fans still crave Star Wars content, but the reality suggests deep fatigue and disillusionment. Internal Disney executives, Alan Bergman and Bob Iger, reportedly looked at the decision to make another Ben Solo film and saw it for what it truly was: a costly gamble driven by contractual or creative inertia rather than market demand. Iger and Bergman, who are well-aware of the franchise's sinking fortunes, understood that pouring more money into dubious projects would only deepen their losses.