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The financial story does not end with box office figures. Disney's purchase of Lucasfilm for over $4 billion, combined with the billions spent on theme parks, marketing campaigns, and the production of Disney+ series, further skews the franchise's profitability. The numerous TV shows, spin-offs, and streaming series have cost hundreds of millions of dollars, with only a few—like The Mandalorian—showing tangible benefits in subscriber growth.
However, the majority of these projects, including Ahsoka, The Acolyte, and Andor, arguably did not contribute significantly to increased Disney+ subscriptions or profitability, suggesting that much of the franchise's ongoing expenditure is a net negative.