Part 7/8:
When accounting for all expenses—production, marketing, theme parks, licensing, and acquisitions—the conclusion is stark: Disney has likely faced a net loss on Star Wars since its acquisition. The massive investments in theme parks like the Star Wars: Galactic Star Cruiser (costing over $600 million) and the continuous outlay for new content further diminish any sense of traditional profitability.
Furthermore, consumer engagement appears to be waning. Since The Mandalorian’s climax with Luke Skywalker’s return in 2020, viewership and merchandise sales have declined, indicating that the franchise’s financial momentum is diminishing.