Part 9/11:
The pandemic accelerated the shift toward streaming and digital consumption, damaging traditional secondary markets like DVD/Blu-ray sales and third-party licensing. Studios now face the challenge of how to convince audiences to return to theaters when a vast catalog of content is readily accessible at home.
The high costs associated with Hollywood marketing—especially international press junkets—highlight the enormous investments studios make to attract audiences. Still, these efforts haven't consistently paid off, as audience boredom and fatigue set in.