Part 5/9:
In typical Hollywood product launches, especially for big-budget tentpoles, a bulk of the marketing spend occurs within the two weeks before release, including trailers, advertising, and promotional events. The fact that there has been little movement in tracking data over a three-week span suggests that the marketing efforts either haven’t reached or failed to convert the target audience.
Projected openings, which initially hovered around a promising $44 million, now appear to be stagnant at a slightly higher but no less concerning range of 40–45 million USD. Given that Disney's production budget for the film could be around $200 million, and considering marketing costs, a modest opening—possibly around $90 million globally—raises alarms about the movie's profitability prospects.