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This indicates a troubling trend for Disney, where adult-oriented horror films are outperforming family-friendly animations and blockbuster franchises. It reflects a significant shift in audience preferences, with horror and R-rated content carving out increasingly large audience shares—areas where Disney often struggles.
The Unexpected Power of Horror and the Future Outlook
The success of "The Conjuring" illustrates a broader issue: Disney's recent offerings, especially the underwhelming performances of some of their latest films, are losing ground in the current competitive landscape. The horror genre, particularly the R-rated segment, is proving more resilient and profitable than many Disney-branded movies.