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This musical genre not only served to glorify the cartels but also to establish a cultural support system. Concerts sold out, and lyrics danced around themes of violence, wealth, and power. Over time, the content grew increasingly explicit, especially with the rise of Corridos Tumbados, led by artists like Pesop Pluma and Natelo Junior, who rap about cartel figures, shootouts, and luxurious lifestyles. Their lyrics openly reference cartel leaders, rival gangs, and violent acts, making the music a form of modern propaganda that appeals especially to young listeners.