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Historically, similar propaganda strategies have been used by terrorist groups like ISIS and the Taliban, with varying degrees of success. Cartels now operate with comparable sophistication, managing their public image much like Fortune 500 companies—using social media management and marketing techniques to craft their narrative and attract supporters.
The Recruitment Effect of Propaganda
One insidious aspect of cartel propaganda is its ability to seduce and recruit. The glamorization of wealth, luxury, and power can persuade naive or vulnerable individuals to consider joining the cartels. WhatsApp groups and online forums often host discussions where members openly express their desire to join and prove their loyalty.