Part 3/10:
This action was motivated not by abstract "cancel culture" but by tangible financial concerns. Advertisers, who serve predominantly middle- and upper-middle-class suburban communities—many of which lean conservative—have evidently made their opinions clear: they do not want their brands associated with certain controversial figures or comments. As a result, local stations, seeing the potential for revenue loss, are choosing to air reruns or alternative programming over content they perceive as divisive or damaging.