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However, following this peak, the momentum waned. The franchise pivoted towards showcasing obscure, cartoony characters and embracing diversity initiatives through gender swaps and race swaps, which many argue alienated core fans and casual viewers alike. Instead of capitalizing on established, beloved characters, Marvel began focusing on lesser-known or reimagined figures such as Ms. Marvel, Echo, and She-Hulk. These choices, coupled with a shift to more fanciful, younger-aimed content, gradually diminished the franchise's appeal.