Part 5/12:
Segmenting Audience Trends and Box Office Data
Recent data reveals that Marvel's box office performance has plummeted. The average gross for Phase 4 films is approximately $449 million—a dramatic decline from the peak of over $1 billion for each film during Phase 3. In fact, Fantastic Four's box office revenue has dropped about 58.7% compared to previous Marvel movies, and this figure rises to around 60-75% when adjusting for inflation.
Industry analysts estimate that audience interest has declined by roughly 75%, equating to a similar decrease in demand for merchandise and ancillary products. This significant fall suggests that Marvel's cultural impact has been reduced by three-quarters, with core fans and general audiences both deserting the franchise.