Part 2/10:
Production and Marketing Expenses: An Astounding Ratio
What's truly remarkable is the minimal investment required behind the scenes. The combined production budget for the three Infinity Castle movies—part of the Demon Slayer saga—is estimated to be under $50 million. These films are among the most successful in Japanese box office history, yet they are produced at a fraction of what traditional Hollywood blockbusters cost. Sony’s marketing expenditure, roughly $10-12 million, pales in comparison to their typical budgets on Western productions like Marvel or Disney films. This synergy of low-cost marketing and dedicated fandom results in what can only be described as printing money in the anime sphere.