Part 7/10:
One of the most revealing insights is the efficiency of marketing within this niche. Anime films like Demon Slayer spend only about $10-12 million on global prints and advertising—less than 10% of what blockbuster Disney movies dedicate to marketing. This is similar to horror movies, which also often have modest marketing budgets yet enjoy significant audience engagement.
Social media plays a pivotal role here; passionate fans eagerly share trailers, reviews, and hype, amplifying reach exponentially at minimal costs. This digital-driven, grassroots buzz allows these movies to thrive without heavy traditional advertising spends, highlighting a significant shift in how animated and genre-specific films succeed in today’s entertainment ecosystem.