Part 3/12:
The Surprising Love for Theaters Among Gen Alpha
Contrary to the industry’s long-held belief that streaming has rendered cinemas obsolete for younger audiences, new data points to the contrary. A recent study from the National Research Group (NRG) titled "Gen Alpha Saves the Box Office" highlights that roughly 60% of kids in Gen Alpha prefer watching movies in theaters over at home. Only about 25% favor the couch experience, challenging the assumption that homes are the natural havens for film consumption among children.