Part 8/12:
Despite their constant digital engagement, children in Gen Alpha demonstrate a paradoxical appreciation for the physical act of going to the movies. The same survey indicates that approximately 60% of Gen Alpha enjoy watching films in theaters more than at home, a higher percentage than Gen X, which is often characterized as more traditionally film-oriented.
Furthermore, more than half of Gen Alpha kids want to see new movies during opening weekends—signaling an active desire to participate in the buzz and energy of theatrical release. They are not merely passive consumers but active participants in the movie’s cultural moment.