Part 9/12:
The modern marketing of films targeting Gen Alpha heavily relies on social media platforms like TikTok, Instagram, and X (formerly Twitter). Viral campaigns, fan-driven content, and interactive social media engagement foster a sense of community that transitions from online chatter to real-world movie outings.
A notable aspect is the preference of children to see movies like Spider-Man or Batman in theaters to experience the excitement with friends, rather than alone or through passive digital consumption. Such in-person gatherings serve as social rites of passage and collective experiences impossible to replicate fully through screens.