Part 10/12:
Smart studios are recognizing the importance of digitally native intellectual properties—like Minecraft, Roblox, and Fortnite—that already foster community, identity, and fan engagement online. These brands are increasingly being considered as fodder for theatrical tie-ins, aiming to bring fan enthusiasm from the digital realm into lively, physical premieres.
The NRG study shows that Roblox is among the top platforms for engagement, emphasizing a trend where social gaming platforms inform the next wave of child-centered multimedia experiences. The most popular content among Gen Alpha revolves heavily around gaming IP rather than traditional Hollywood franchises, reflecting their digital-first worldview but also their desire for social, shared physical experiences.