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A noteworthy development was Universal’s 50th-anniversary re-release of Jaws. The classic film is eyeing around $9.8 million over four days, including $3 million from Friday—an impressive result for a film from 1975. IMAX screens played a significant role, generating nearly $2.2 million of the weekend total, with 21% of that coming from IMAX venues alone. This suggests that nostalgic re-releases can still draw audiences, especially with premium formats.
However, beneath these positive signs lies concern. The industry is struggling with audience engagement; movies simply aren’t resonating like they once did. Despite a slate of big-budget films, the return on investment has been lackluster, with many titles performing below expectations.