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A comprehensive analysis by industry observers revealed that Disney lost around $619 million per Marvel movie over the past two years alone. This staggering loss underscores how the once-venerable franchise’s financial health has deteriorated, with the overall decline demonstrating how far Marvel Studios has fallen since its heyday.
The Shift in Audience Engagement
Historically, Marvel films have enjoyed enormous popularity, especially with adult audiences who appreciated their serious tone and interconnected storytelling. Films like "Iron Man" (2008), "Captain America: The First Avenger", and "The Avengers" collectively set a benchmark, generating billions at the box office.