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Originally, Disney intended for their major releases to mimic their past approach—launching a major Marvel film in early May, followed four weeks later by a big Star Wars feature. However, these plans have been disrupted, with delays shifting releases toward the holiday season and beyond. For Dune Messiah, this is particularly relevant because the studio might prefer to avoid competition with other megahits and to optimize audience attention.
The Strategic Advantage of Delayed Releases
In this chaos, Warner Brothers' stance appears to be one of cautious patience. If they're holding onto Dune Messiah and not moving its release date, it suggests an awareness of Disney's deep reserves and well-planned scheduling.