Part 2/12:
American Eagle, historically a brand associated with late 90s and early 2000s fashion, faced waning popularity. In a bid to revitalize itself, the company recruited Sydney Sweeney—known for her classic American beauty and youthful appeal—to lead a new campaign. The campaign features Sweeney modeling their denim and promoting the notion of "good genes," a phrase laden with connotations that some critics argue echo outdated eugenicist language.