Part 4/11:
Beyond pricing, Wendy’s and similar chains are struggling with aging restaurants and outdated technology, which slows service and worsens customer experience. Jim Thomas, CEO of Decision Analyst, notes that many restaurants look and feel "tired," discouraging repeat visits. Meanwhile, competitors like McDonald’s and Chick-fil-A have modernized their ordering processes with mobile apps and kiosks, making the experience seamless and appealing to digital-savvy consumers.