Part 3/8:
Reed’s analysis offers a sobering perspective: Ant-Man 3 and The Marvels have combined box office gross of roughly $682 million worldwide. Based on industry-standard estimates, about half of that revenue—around 50%—returns to the studio after theater cuts, marketing expenses, and distribution fees. This results in a net loss of approximately $421 million for Disney.
It’s crucial to note that these figures are based strictly on production costs and box office revenue, excluding marketing and promotional budgets. The marketing outlays for these films—likely exceeding $200 million combined—are not factored into these calculations, implying the true total losses could approach $600 million or more.