Part 4/7:
However, increasing scale and demand necessitated a robust distribution network. Without an efficient system to meet the rising demand, the operation could not sustain its growth. Los Mucho’s distribution strategy was sophisticated and carefully managed.
Their logistical chain involved planes arriving from Colombia, initially bringing the product through Caribbean islands. This aerial supply route was vital in maintaining the flow of goods from source to market. But their distribution didn't stop with just air cargo; they also utilized maritime routes.