Part 4/10:
Developing a AAA open-world game like Star Wars Outlaws can easily cost hundreds of millions of dollars. Industry insiders estimate that Ubisoft likely invested $200-300 million in the game's development and marketing. With such a hefty investment, the initial sales figures are nowhere near enough to recoup costs, especially when factoring in ongoing expenses such as platform licensing fees, distribution costs, and ongoing marketing.
Furthermore, Ubisoft had announced that Star Wars Outlaws would benefit from an unprecedented marketing campaign, surpassing earlier Assassin's Creed launches. Yet, the weak sales suggest that even such a significant campaign failed to generate the anticipated revenue, forcing the publisher to reconsider future plans.