Part 8/10:
The failure of Star Wars Outlaws underscores issues within Ubisoft's strategy. Despite investing hundreds of millions of dollars into this project and executing what was supposed to be a major marketing push, the game failed to resonate with both critics and consumers. The choice to base the game on a declining franchise, side-stepping the most iconic characters in favor of less compelling alternatives, appears to have backfired.
The launch also highlights a vital lesson in modern gaming: a game's initial sales are crucial, and failing to make a strong early impact often spells a quick decline in long-term success. For Ubisoft, whose other recent releases have also struggled, these setbacks threaten the company's very survival in the competitive AAA market.