Part 5/14:
Feeling a disconnect between industry practices and his values, Eric eventually left corporate roles to pioneer less, a brand committed to end-of-life product sustainability. His new venture, Unless Collective, is the world’s first all-plant, mineral-based fashion brand, designed to eliminate waste and harm from the start.
The Complexities of Sustainable Fashion
Eric discusses the significant challenges in transforming fashion, especially footwear, which is inherently complex due to multiple production steps and materials. For instance, sneaker manufacturing involves glues, foams, stretch fabrics, and dyes—many of which are petrochemical in origin, toxic, and environmentally damaging.