Part 12/14:
His strategic approach involves collaborating with giant brands, like Under Armour, to amplify impact and leverage their global reach. Through such partnerships, he aims to disrupt existing manufacturing paradigms and make natural, biodegradable apparel the new normal.
How Consumers Can Contribute
Finally, Eric offers practical advice for individuals seeking to make a difference:
Use and wear existing clothing as long as possible—reducing waste and demand for new products.
Sell or donate clothing instead of discarding, prolonging their lifecycle.
When purchasing new items, choose brands committed to sustainability, such as Less Collective.