Part 11/13:
The Woke Culture War and Corporate Strategy
The broader context is the ongoing "culture war" within major corporations—where ideological agendas are prioritized over profitability. Ubisoft's declining fortunes serve as a cautionary tale: dedicating resources to ideological content and social messaging rather than quality and market demands may backfire spectacularly.
Companies like Disney and Sony are also grappling with similar issues, often losing billions on projects that are culturally driven but financially failing. While Disney benefits from its theme parks and media assets, Ubisoft's core business—game development—is much more vulnerable to missteps.