Part 8/10:
Similarly, Assassin's Creed Shadows' setting—feudal Japan—raised eyebrows as the protagonist is a tall Black samurai, a choice many see as a questionable deviation from traditional lore. The creative direction appears to be out of sync with fan expectations, leading to skepticism about the game’s potential success.
In a recent internal memo, Ubisoft's CEO acknowledged the softer-than-expected sales of Star Wars Outlaws and admitted to ongoing fixes and improvements. The memo also emphasized Ubisoft’s commitment to “[put] players at the heart of all our decisions,” though critics argue that the company's creative missteps have damaged its reputation and customer trust.