Part 12/13:
- Corporate Caution and Escalating Risks: The company appears to be retreating from major promotional opportunities, a worrying sign of behind-the-scenes turmoil and potential delays.
Conclusion: A Company on the Brink
Ubisoft’s current trajectory underscores a company in crisis. Its flagship franchise, Assassin’s Creed, faces an uncertain future as controversy, poor sales, and strategic missteps pile up. If the upcoming Shadows game is delayed or fails to meet expectations, the repercussions could be severe—both financially and reputationally.