Part 4/11:
Wonka’s Saturday performance has been notably strong, with a modest 3% drop in ticket sales from Friday, which is atypical in the industry. The film generated $14 million in Saturday sales after earning $14.4 million from Thursday previews, indicating solid audience retention over the weekend.
Despite most U.S. schools still being in session, early data suggests the movie is appealing to families, especially young children. Weekend demographic data shows that female viewers under 18 made up about 11% of the audience and awarded it an A+. Female viewers aged 18-24 account for 36% of ticket buyers, also giving high praise. This demographic distribution bodes well for holiday performances, as families often fill theaters during Christmas and New Year.