Part 5/11:
A Considerable Advantage in a Short-Term View
Looking at the broader context, the film's initial performance is similar to that of Spider-Man: Into the Spider-Verse during its opening in 2018, which started with a box office of around $35 million and went on to gross over $350 million worldwide.
Wonka’s relatively modest budget in comparison—about $125 million—is an advantage. For blockbuster films, costs are often higher, but keeping production and marketing budgets manageable increases the likelihood of profitability. Warner Bros. and Village Roadshow's combined marketing spend could be around $75–$80 million, which, relative to the box office, indicates that the film has the potential to break even comfortably and perhaps become highly profitable.