Part 6/11:
Post-Holiday Prospects and Competition
The true test for Wonka's longevity will come after Christmas. Traditionally, Christmas Eve is a slow day for cinemas, but Christmas Day itself tends to be one of the most profitable days of the year for theaters—a phenomenon that could boost Wonka’s performance as audiences gather during the holiday break.
Furthermore, with New Year's Eve and New Year's Day still ahead, the film may benefit from repeat viewings and holiday family outings. The weeks following the holiday season are traditionally good for films with family appeal, especially those with built-in audiences like Wonka.