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However, the Christmas holiday period also presents challenges. For example, December 24th, which falls on a Sunday this year, tends to be a slow day at the box office, as seen with blockbusters like Spider-Man: No Way Home. Nevertheless, Wonka could experience a surge after Christmas, as many families and children stay home and seek entertainment.
Long-Term Potential and Comparisons
One important aspect influencing Wonka’s future is its comparison to successful earlier films with similar appeal. A notable example is The Greatest Showman (2017), which, despite a modest initial box office of about $13 million in its opening weekend, generated over $400 million globally through strong legs and sustained interest, bolstered by music, word-of-mouth, and ancillary sales.