Part 9/11:
While the box office goal—potentially reaching $400 million—is important, a sizable portion of its profitability could come from streaming rights, digital sales, and physical media. This diversification is especially critical in the current media landscape, where theatrical performance is just one part of a movie's revenue strategy.
Looking Ahead
The release timing of Wonka—closely following the holiday movie rush—seems strategic. With Dune: Part Two coming in early 2024, Warner Bros. appears to be positioning Wonka to not only capitalize on current box office trends but also to set the stage for future franchise potential.