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As 2023 unfolds, Disney finds itself confronting its seventh major box office failure, with critics and audiences alike turning away from their recent releases. The phrase “flop after flop” has become a hallmark of this year, symbolizing a deeper problem within the studio’s approach to filmmaking and marketing. The latest example underscores that, even with significant promotional efforts, Disney's recent films are struggling to attract audiences and generate revenue comparable to their past successes.