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Adding to this, Disney’s strategic cutbacks in marketing spend have played a pivotal role. Instead of the typical $140-$150 million spent on promoting a blockbuster, sources indicate that Disney only allocated around $100 million for The Marvels. This underinvestment in marketing further dampened its box office potential, especially in a competitive holiday season.
The Financial Fallout: Massive Losses Anticipated
The financial repercussions of this failure are staggering. Global box office receipts for The Marvels are estimated at around $200-$225 million, which, after subtracting distribution and marketing costs, leaves Disney facing an enormous deficit.