Part 8/10:
The fallout from The Marvels’ failure will inevitably influence Disney's future filmmaking strategies. With reduced budgets, cuts to spending on marketing, and a clear pattern of underwhelming box office returns, the company may pivot toward shorter theatrical runs and prioritize streaming over theatrical exclusivity — a shift that has already begun.
Moreover, Disney’s tendency to spend billions on big franchises now faces scrutiny, especially when those investments do not translate into box office success. The Marvels serves as a stark warning that even highly anticipated superhero films cannot guarantee financial salvation if key factors like marketing, timing, and audience engagement fail.