Part 6/11:
The recent blockbuster The Flash serves as a relevant benchmark. It debuted with nearly $9.7 million in previews—roughly 50% higher than Marvel’s film. The difference underscores that walk-up traffic and initial audience interest are nearly non-existent for "The Marvels".
Word of Mouth and Audience Metrics
Despite a critic score of 61% on Rotten Tomatoes, audience scores are notably high at 85%, hinting that some viewers may still find elements of the film appealing. However, the post-opening Friday exit polls and early tracking reveal severe concern: general audience exit ratings averaged around 3.5 stars, with parents and kids giving somewhat better reactions—but these demographics constitute only 9% of early viewers.