Part 7/11:
The core demographic appears to be men over 25—approximately 63% of ticket buyers—yet their enthusiasm is unlikely enough to counteract the overall trend of dwindling interest.
The Underlying Causes: Audience Fatigue and Franchise Fatigue
Many industry insiders argue that the failure isn't due to superhero fatigue, but rather poorly written movies, weak characters, and inconsistent storytelling. The previous phases of Marvel’s Universe suffered from similar issues, and the recent decline is noteworthy because of the lack of compelling narratives or iconic characters to carry the franchise forward.