Part 7/10:
The core issue runs deeper than box office flop: Marvel’s audience has severely diminished. Merchandise sales for Phase Four and Five characters are tepid or nonexistent, and the once-loyal fanbase has dwindled by roughly 50-60% in attendance, with some estimates suggesting a 75% reduction in overall audience engagement compared to their heyday. The numbers reflect a stark reality—what once was a tidal wave of superhero fandom is now a trickle.