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The Demise of Disney’s Galactic Star Cruiser: A Costly Failure Rooted in Franchise Mismanagement
The announcement that Disney’s Galactic Star Cruiser hotel is closing for good marks the end of an ambitious—and ultimately failed—dream to create an immersive Star Wars experience. Reported to have cost approximately $400 million to develop, the hotel in Orlando, Florida, located within the Hollywood Studios’ Galaxy’s Edge, is shutting its doors after less than a year, with its final voyage concluding between September 28 and 30. This closure not only signifies a failure of a specific attraction but also highlights deeper systemic issues within Disney’s management of its flagship franchises like Star Wars.