Part 1/11:
Disney's Surveillance and the Future of Advertising: An In-Depth Look
Introduction: Disney’s Growing Watchfulness
In recent years, concerns about privacy and data collection have taken center stage, especially with the rise of digital streaming and targeted advertising. Disney, one of the largest players in entertainment and streaming services, appears to be marching further into this territory. With strategic partnerships like Samba TV, Disney is seemingly expanding its capacity to monitor viewer behavior more than ever before. This article explores how Disney’s collaboration with marketing firms is paving the way for an unprecedented level of consumer surveillance, and what that means for viewers everywhere.