Part 6/11:
Disney’s deal with Charter Spectrum, for instance, exemplifies this hybrid model, combining linear cable and streaming, and allowing Disney to collect viewer data across multiple touchpoints. Regardless of whether viewers access Disney+ via direct app downloads or through cable-sourced logins, their habits and preferences are being tracked minutely.
How Consumer Data Is Collected and Used
Every login, whether through Apple TV, Roku, Fire Stick, or cable providers, becomes an entry point for data collection. When users sign into streaming apps using their cable provider credentials, they implicitly agree—often unknowingly—to share viewing habits, preferences, and demographics.