Part 6/8:
Adding a technological angle, recent partnerships hint at a future where Disney and other media giants might replace significant parts of their advertising sales teams with artificial intelligence. As early as March 2022, Disney announced a partnership with Samba Technologies to develop AI-driven advertising solutions.
This shift suggests that traditional ad sales departments—once staffed by large teams of salespeople—could become obsolete or significantly reduced. The advent of AI could streamline operations, reduce costs, and perhaps even allow corporations to tailor advertising content dynamically, diminishing the importance of human sales negotiations.